marlboro promotions

Historically, Promotions are vital part of the Marlboro brand. Today, I work in concepting the idea, design, photo shooting concept and prizes, creating emails and finishing wireframes with digital team.

Match up was the most successful Marlboro promotion in years. A simple gaming device but  4.5 million daily entries were gathered over a 4 week span.

Cash In On Your Passion pushed smokers to follow their dreams. 6.3 million people participated in the 8-week promotion.